What differentiates basic knowledge from expertise? The quality of the outcome. When a company or professional consistently delivers what we expect (or even more) through an ethical and respectful process, we call them experts. Sometimes we may get confused by marketing fireworks or an impressive portfolio full of clients and certifications. All this matter, but the final check is always the quality of the delivery.
When we finish a sports event with the sensation that we can relax during its preparation, enjoy the delivery, and rejoice after post-production is done, we know we are counting on expertise to get there.
Forget complex tech talk. That may impress (or bore) our clients and partners in a couple of meetings, but it won’t get you far. Replace it with talking less when it matters. Replace it by giving input that can make a sports event organizer save millions in purchases or unnecessary and unecological energy. Replace it with simple schemes that transform layers of audio, video, and internet technology into a comprehensive visual map.
Forget conditioning productivity to being stressed and working overtime to get things done or to bossing around to solve last-minute problems. Replace it for effective time management: more time spent on good planning and less on recommunicating, realigning, replanning, and redoing the work. Replace it with attentive listening, which analyses with calm and rational even complicated issues, to act assertively when we finally find a mature and optimal solution. Adrenaline, problem-solving, and overtime work are part of the thrill of delivering a sports event, but they uplift us when in healthy amounts.
Forget ambiguous schemes that try to find turnarounds to escape contract rules, sustainability policies, or difficult conversations. Replace it with transparency that trusts that good work and collaboration will always find an ethical way to reach the destination. Expertise doesn’t need shortcuts because these are just survival strategies when we don’t know what else to do.
Expertise doesn’t mean not making mistakes. Forget the idea that the good ones never fail. That is a fantasy we create to impress others. Replace it with the courage and the excitement to use failure as the source of improvement. Replace it with a safe space to give and receive feedback from team members, clients, and partners. Replace it with the excitement of making your work a competition with yourself, where our sport is not to be better to crash others but to serve more.
At Legacy Sport, we believe that expertise is a journey that never ends. We can always know more and use our knowledge more effectively and sustainably. Therefore, when we share expertise, we are not offering definitive knowledge. We offer a combination of a legacy built by years of experience and an openness to keep learning.
Expertise is simultaneously about knowing what to do and wanting to know more. That is how we do good business and create sports events that are global sources of inspiration.
What is your expertise? And how do you cultivate it?
TEC – HEART – SPORT is our latest series of articles explaining the mission, vision, and culture that Legacy Sport shares with its community and the world. See below for a summary of each topic we will explore during the series.
Thrill
Expertise
Courage
Humanism
Empathy
Advocacy
Respect
Transparency
Sustainability
People
Olympism
Relationships
Transformation
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